The Legends of L’Oréal
Client: L’Oréal Paris
Agency: Google Creative Works
Production Company: Sawhorse Productions
Deliverables: Three :30 heroes, three :15 cutdowns, & three :6 cutdowns
The Challenge
Create a campaign that feels at home on YouTube without losing L’Oréal’s signature polish.
But the campaign couldn’t just show off the products in L’Oréal’s Infallible line.
Each :30 hero spot had to put L’Oréal’s products through high-stakes torture tests & prove their legendary staying power.
The Approach
A playful campaign that puts a beauty twist on YouTube’s wildly popular true-crime format.
Across a series of film-noir-inspired installments, hit beauty creator Alexandra Anele takes on the role of a hard-boiled detective, unraveling a series of beauty mysteries with one suspiciously flawless common denominator: L’Oréal Infallible products.
The Result
Three :30 mysteries that put L’Oréal Infallible to the test. Introducing The Legends of L’Oréal.
Ep1: The Mystery of the Infallible Fliers: A long-haul flight with one question: can L’Oréal go the distance? After hours of mile-high mayhem, Infallible passes with flying colors.
Ep2: The Setting Spray Mist-ery: A weatherwoman reports from the eye of the storm. But no matter the wind & the rain, her makeup remains picture perfect.
Ep3: The Mystery of the Infallible MOH: A maid of honor braves nervous sweats, happy tears, & other wedding-day twists, & ends up saying “I Do” to L’Oréal Infallible.
But wait, there’s more
If you’d like to watch in every installment of The Legends of L’Oréal, you can watch the full lineup here.